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About Just Your Type
The philosophy of Just Your Type is "no job is too big or too small." Dedicated to offering great products and services at reasonable prices, Just Your Type wants to develop life long relationships with its clients. Just Your Type places high value on customer service with a strong commitment to honoring time deadlines, not exceeding job quotes, and making sure the customer is thrilled with the outcome of the services provided.

Pam Gram, owner of Just Your Type, bought an existing business back in 1989. Originally the business was typesetting using a photo typesetting machine. However, having a degree from Pasadena City College and Art Center College of Design in Illustration and Graphic Design, Pam wanted the business to be more than just typesetting.

By the end 1990, Pam moved the company forward by purchasing a Macintosh computer. From there the business quadrupled in the first year of owning the computer with the additional capabilities the computer afforded her in designing and the quickness in which she learned to use the computer and related programs.

In 1995, Just Your Type realized the internet was becoming a very important medium for businesses. Pam saw the internet as a perfect way for businesses to sell their products and services and to offer their customers a source for information about their business. However, having a website was not enough.

  Websites needed to be marketed in order to generate traffic. As a result, Just Your Type uses marketing techniques to get traffic to websites, such as:
  • optimizing the HTML for seach engine placement
  • search engine submission
  • banner advertising
  • opt-in email newsletters
  • advertising in traditional medias
  • and affiliate programs.
After seven years of internet experience, Just Your Type has grown its services from website and traditional design services to include much more. Also available from Just Your Type is our "Your Check Printing Software" which came from a need to offer an alternative payment system to credit cards. In addition, Just Your Type has partnered with Thunder Rain Internet Publishing to offer reliable hosting services, with emphasis on customer service, through Just Lightning, the partnership company.

 

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